Getting your business into the cloud can happen by stealth or it can happen through conscious direction and effort – in other words, by strategy. That’s by far the better approach, as it means you have a level of control, can understand the advantages and challenges, and manage any risks. It also means you can apply our four top tips to bear in mind when building your cloud strategy.Read More
We define small-to-medium enterprises (SMEs) as companies with less than 50 people. Often they are smaller than this, numbering in the tens.
However, the size of the businesses doesn’t change the value of the information inside its systems. Employee and client information, credit card details, payroll figures, access to private materials… the list goes on. The backbone of a reliable business is its ability to protect customers and their information.
We spoke to Aura Information Security cyber evangelist Paul Poteete to get his top tips to help SMEs frame their thinking around building a cybersecurity suite that effectively protects their day-to-day operations. The result? a compelling list of 5 actionable topics, as follows.Read More
We’re in an age where everyone lives online. Cell phones in hand in the morning, evening, and at the dinner table.
We’re not here to discuss the ethics or morals of technology. We’re here to talk business.
With over 85% of searches being in relation to products and services, the value of investing in your digital presence is massive.
This post is going to help you get started with digital marketing. We’ll walk you through six simple steps to expand your business online.Read More
(Massive hat tip to Clay Shirky here)
Software is eating the world. The world’s largest taxi company owns no cars. The largest provider of overnight accommodation owns no hotels. In 2017, two companies took a whopping $120 billion in advertising spend, despite not owning a printing press or TV network between them.
All these companies were founded as modest startups in the last 20 years. Many of the business’s they’re displacing have been around for over a century. 10-year-old Uber has the same $60 billion valuation as 100-year-old General Motors.
How did this happen? It seems counter intuitive that a company like Uber, which only owns software, is worth as much as GM, which owns hundreds of huge factories and plants.
How do small software startups founded with less than five employees ‘steal’ the markets from billion dollar incumbents? Like all counter intuitive truths, the answer lies in what we think we know… and what’s actually going on.
Digital marketing is a big deal today. In a world where digital transformation is delivering efficiency and satisfying the rapidly changing needs of customers, businesses need to be online, active, visible and speaking the language of customers. But making the most of the opportunity depends on the use of right tools, connections growth and establishing your profile as an authority on the internet.
If you are looking to increase leads, accelerate sales, or simplifying your processes, it could be time to put some free (or low-cost) and highly effective tools to use to amplify your efforts and bring in those leads.
Check out our three top picks to take your digital marketing to the next level.Read More
You will by now have heard the term 'Cloud Computing' a lot. You probably have found that the term 'cloud computing' is used for completely different and apparently contradictory circumstances. Google, Uber and Amazon are all 'cloud' but very different services. Didn't Amazon once sell books? AWS, Evernote, Uber, AirBnB, Office 365, Google - all cloud, all quite distinct.Read More
Moving into the cloud is going to be different for every business, but there are also some similarities. The major one is that there will be some principles which apply broadly, chief among them the fact that the journey – for it is a journey – is likely to be an iterative one. Few companies are born into the cloud, or migrate to it in a single ‘lift and shift’ moment. For most, it is a process which starts with testing the waters, then gradually examining the various services required by the organisation, then moving those into the cloud if, when and where there is advantage to be gained.
Throughout this process, your business has an opportunity to relook at IT: how does it operate, what value does it add, and how? The journey into the cloud, therefore, is probably transformative already, but it can become even more so by revisiting the way IT is delivered and consumed. It is therefore a change management process as much as a technology migration one.
Check out these best practices to get the most out of moving into the cloud.
Is your business customer-centric? We'd be very surprised if it wasn't, because as the old saying goes, every business is a customer business. And as a customer-centric company, going beyond good services is likely to be something you're always interested in; it doesn't take genius to recognise that delivering great experiences accross the customer journey is a sure-fire way to keep them coming back for more.
Check out these three highly accessible technologies which we've found to be so useful that we're pretty sure every business will benefit from them:
There’s so much hype around ‘digital transformation’ that, in typical tech industry style, it’s quite possible that the very meaning is lost as everyone assumes that everyone else knows exactly what it’s all about. Sometimes it’s a good idea to take a step back to the basics: just what is digital transformation – and why is it important?Read More
Whether you’re a tech-head or a businessperson, or just someone who uses technology regularly in your daily life (in other words, all of us), APIs work for you every single day. But they are also invisible to nearly all of us, doing their vital thing out of sight and out of mind.
So, just what is an API and why does it matter?