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Keep up to date with the latest in technology trends and business strategy. Learn fresh, practical tips to better your business through leveraging technology.

Written By Priscila Bernardes Mar 20, 2018 4:01:35 PM

innovation productivity Digital Transformation

Your new advantage: Technology enabling creative solutions

If you have been following us for a while (or even 5 minutes), you will know getting the upper hand with leverage is our thing. 

We have all heard the well-versed notion, “technology increasing productivity”, however, what most don’t realise is that this is only half the opportunity.

Businesses (and individuals) are increasingly realising the potential technology has to enable creativity.

When you think about it, it makes sense. The accumulation of all the technological advances over the last century has lead us to a place where we have documentation of human knowledge, creations and discoveries just a few mouse clicks away, at any time.  

Distances have been reduced (despite barriers of time and space). Sharing knowledge is easier. Making connections is at the tip of our fingers. All of these factors combined facilitate creativity. 

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Written By Anastasia Ramsay Mar 6, 2018 3:53:38 PM

Digital Transformation

Best Practices: Implementing a technology change

When you imagine our business 10 years from now, what do you see?

Do you have holographic, virtual meetings? Do you even have a physical office? 

What makes business exciting, is that there's always a way to evolve, perform better and create more. Whether it's conceptualising a better process, or discovering a new technology.  

We are living in the age of constant digital transformation. Evolving is crucial to remain current and competitive - stagnation is effectively a modern death sentence. 

But implementing a technology change is hard.

Many businesses inadvertently get their technology change process wrong, calling the project unsuccessful.
We want to stop that! 

Being an evolving business ourselves, we have worked out the 4 steps we typically go through when rolling an internal change: Assess, Design, Implement & Manage.

We elaborate further on our proven process below.

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Written By Priscila Bernardes Mar 6, 2018 3:52:42 PM

efficiency productivity IT security Digital Transformation

Evolve your franchising business processes for greater productivity

If you are one of the 37,000 franchise units operating in NZ reading this article, you most likely can relate to the fact that your growth opportunities could be limited by lack of systems for your front-line workers to interact your customers, as well as collaborate and communicate internally.  

Whether your people are behind the counter, onsite, in clinics, or on the phone, they are the first to engage with your customers, the first to represent your brand and the first to see your products and services in action. First line workers are the backbone to some of the world’s largest industries, and that is no different in our country. In New Zealand, recent surveys indicate that more than 124,000 people form part of our franchising industry first line.  

As a franchisor or franchisee, you need technology that enables your business and your people: technology that’s affordable on a small-business budget and doesn’t restrict your future growth.  

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Written By Anastasia Ramsay Mar 6, 2018 3:43:50 PM

Software Development

What you need to know about software development in 2018

Over the last 5 years we have seen the rise of technology integrations with our businesses, with it amalgamating into what we see today: a world driven by software 

For those looking forward, there is leverage to be had at the forefront of this shift, in the form of competitive advantage. 

If you're a frequent reader, you will know creating business value through technology is something we are very passionate about. So in this post we want discuss the top software development trends your competitors will be leveraging in 2018, and you should be too!  

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Written By Priscila Bernardes Mar 6, 2018 3:43:38 PM

innovation Digital Transformation

Four pillars of focus for business success in 2018

We have officially launched into 2018! With a fresh chapter comes fresh motivation and opportunity to pursue goals. 

To start the year off, our first article unpacks key areas for focus in the next 11 months. Rather than quoting books (with the exception of one!) or big industry names, the areas we mention in this article are the ones we believe in, those that we are focusing on to be able to innovate, create new products, and stay ahead of the the competition.

For this post, I have broken the combination of tactics we are adopting into 4 key themes. 

This is by no means the end of the list. Growing in 2018 will demand a combination of strengths. It is never going to be one thing, it has to be the integration of many things that, together will make you stand against the crowd. At Lancom, we summarise these key themes to: the talent you hire, the investment you make to manage the business behind your business, how well you are servicing your customers, and the attention you are paying to your brand.

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Written By Priscila Bernardes Feb 20, 2018 9:00:00 AM

Software Development Digital Transformation

A reality check: Why you should NOT develop that app

We see (and write!) a lot of articles about why you should create custom software applications, how to come up with app ideas, and the cost of developing software. But then when we think about how we interact with clients, the first thing we do is check if they should not be creating the app. 

Yes, we are aware of the contradiction! However, as you know we are all about creating leverage, and despite acknowledging custom software is the ultimate way to gain competitive advantage, if results are not generated as expected it can quickly turn into a pit of wasted resources

To make sure you've thought through your idea, here are instances where we suggest NOT to pursue custom software development: 

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Written By Anastasia Ramsay Feb 13, 2018 9:00:00 AM

Digital Transformation

Your buyers have changed, here's how you can attract them.

You may have noticed that the traditional methods of gaining your customers attention (and business!) are failing to pull in the results they used to. To combat this, HubSpot developed the Inbound Methodology, focused on delivering value to your customers to attract them, and pull them through the buyers journey. This pairs nicely with our own belief in providing value up-front, so naturally we have whole-heartedly adopted this ideology into our online presence!

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Written By Priscila Bernardes Feb 6, 2018 9:00:00 AM

IT security Digital Transformation

The new reality of cyber security and how to adapt to it

We started this year addressing the up and coming trends we see happening in tech and businesses. Though our content over the past 4 weeks we have addressed a few topics, which can, in a nutshell, be summarised to a trend that is here to stay: the fast approach of digital transformation in businesses.

With the world increasingly going digital, we appear to now have another issue in our hands: IT Security

Clearly, the events of 2017 have shown that the focus on cyber crime is only increasing, and becoming stronger. We have seen the smallest and the biggest businesses being impacted by this new wave.

All of the sudden, we were facing a new challenge and asking the question: What do I need to do to stay protected?

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Written By Anastasia Ramsay Feb 5, 2018 1:38:49 PM

efficiency Software Development Business automation

The 4 pillars of a successful IT project

The fear of having an IT project fail can be a strong deterrent for many, despite the expected business advantages to be gained. 

With the digital transformation well underway, IT projects are what set's many businesses apart of their competitors. Whether it be for internal efficiencies through streamlined business processes, or establishing a desirable point of difference in the customers eye.  

If it's your first time taking on an IT project, or you have been doing this for years, in this article we offer our 4 tried and tested methods for ensuring a successful outcome. 

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Written By Anastasia Ramsay Feb 5, 2018 1:38:16 PM

productivity Digital Transformation

Don't let tech hold you back: How to evolve your business processes for greater productivity

Many NZ SME's face the same growth barriers: they have reached a stage where customer demands drive are driving their growth, but don't have the right tools or processes in place to manage this growth, anticipate buying behaviors or build loyalty.

The reality is 1 in 3 New Zealand SME owners wish they knew more about technology, and how it can help drive their businesses forward.

The solution? Start understanding your options by looking at how latest technology can assist your business.

The good news? This post explores a handful of the benefits the right IT can bring to organisations (and provides a path for those wanting to take action now!).

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