We have officially launched into 2018! With a fresh chapter comes fresh motivation and opportunity to pursue goals.
To start the year off, our first article unpacks key areas for focus in the next 11 months. Rather than quoting books (with the exception of one!) or big industry names, the areas we mention in this article are the ones we believe in, those that we are focusing on to be able to innovate, create new products, and stay ahead of the the competition.
For this post, I have broken the combination of tactics we are adopting into 4 key themes.
This is by no means the end of the list. Growing in 2018 will demand a combination of strengths. It is never going to be one thing, it has to be the integration of many things that, together will make you stand against the crowd. At Lancom, we summarise these key themes to: the talent you hire, the investment you make to manage the business behind your business, how well you are servicing your customers, and the attention you are paying to your brand.