These days, there’s a persistent drive for organisations of every type to be innovative. It’s implied every time you hear the term ‘digital disruption’ or ‘digital transformation’. But just what does it mean to be innovative – and is it really necessary for your business?
It’s easy to answer the first part of that question.
‘Innovative’ simply means ‘something new’ and there are multiple opportunities within most businesses to do just that (new processes, experiences, features, customers, products and services, and business models.)
In turn, most of these opportunities can be partially or fully enabled by readily available technology. More on that in a moment.