We see (and write!) a lot of articles about why you should create custom software applications, how to come up with app ideas, and the cost of developing software. But then when we think about how we interact with clients, the first thing we do is check if they should not be creating the app.
Yes, we are aware of the contradiction! However, as you know we are all about creating leverage, and despite acknowledging custom software is the ultimate way to gain competitive advantage, if results are not generated as expected it can quickly turn into a pit of wasted resources.
To make sure you've thought through your idea, here are instances where we suggest NOT to pursue custom software development:Read More